The Spurs Way – Substance over Flamboyance.

Sunday night the San Antonio Spurs defeated the Miami Heat to claim their fifth NBA Championship over the past sixteen years – an impressive thirty-one percent of the titles during that span. In the Heat, the Spurs beat the two-time defending champions whose big three includes four-time NBA regular season MVP, LeBron James. And the Spurs didn’t just defeat the Heat, they dismantled them. Their seventy-point differential during the Finals established an NBA record. This was not an accidental championship.

In addition to their five titles, the Spurs have been a model of consistency since Duncan’s rookie year. They have made the playoffs seventeen consecutive seasons and tallied fifty or more wins during each of them, except for the strike-shortened 1998-99 season in which they won their first title. The latter represents an NBA record.

So why do the Spurs so often get excluded from the conversation when discussing the greatest dynasties in NBA history? They have five titles that include one at the beginning and one at the end of their run (not that it’s done yet). They possess a known superstar in Tim Duncan who, despite his humble and soft-spoken demeanor, has earned two MVP titles and ten first-team All-NBA selections. And they have established a legacy of consecutive playoff appearances that is unprecedented. Their production cannot be ignored.

But for many experts and fans the Spurs lack a critical piece to the dynasty puzzle. Panache. The Spurs are not flamboyant. They are the anti-Showtime. They prefer relentless efficiency to a flair for the dramatic. They are one hundred percent substance, zero percent flashy. And in a nation that increasingly favors style over substance (look no further than reality television and, especially, the Kardashians – those quintessential examples of flamboyance and style over substance), the Spurs just don’t measure up.

Which is a shame because I think we can learn a lot from how the Spurs have gone about their business. Their stars have sacrificed personal stats for the success of the team (see Manu Ginobili coming off the bench instead of starting). Humility and poise irrespective of the outcome – no in-your-face trash talking from these guys. Review the video from the end of game four in Miami last Thursday. The camera scanned both benches and it was impossible to tell which team was about to win the blowout and which was about to lose.

The Spurs have not only achieved an enviable and, at times, unprecedented measure of success, they have done it the right way – the Spurs way. Substance over style. That may prevent some experts and fans from placing them among the greatest dynasties in NBA history. But that says more about our culture and us than it does about the Spurs’ accomplishments.

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