Increasingly, American consumers demand customized products. From coke bottles that bear individual names to homes designed to meet the exotic tastes of an eccentric buyer, manufacturers recognize the affiliation purchasers have for personalized goods and offer them with growing frequency. They understand that consumers will pay a significant premium for products tailored to their specific palates.

This phenomenon thrives in matters of faith as well, even among American evangelicals. This significant segment of Christianity confesses religious orthodoxy and a literal view of the Bible, yet it ignores passages of Scripture it finds uncomfortable. Most evangelicals view Christianity primarily from a benefit perspective. What can God do for me? They eagerly receive His love, mercy, forgiveness, peace, joy, promises, and blessings. They believe God wants to shower them with these gifts and requires little in return – perhaps regular church attendance and an appearance of holiness but nothing more.

Sadly, many evangelical pastors and leaders enthusiastically peddle false or compromised gospels that reinforce this view so they can line their pockets with thirty pieces of silver. They readily preach and promote what evangelical audiences want to hear and explain away any objectionable lesson Jesus taught. Sharing the whole truth of Scripture jeopardizes their position, income, and status. Better to preach half the truth and enjoy prosperity, reputation, and acclaim then advocate the entirety of the Bible and walk in camel’s hair eating locusts and wild honey.

What most evangelicals want, and most church leaders willingly teach, is a gospel that legitimizes their current lifestyle. They demand a faith that does not disrupt their dreams, does not inconvenience them, makes no difficult demands, and allows them to enjoy all the accouterments of this world. They insist on practicing a faith that offers the best of both worlds: a life of comfort, pleasure, leisure, and wealth in this world, and eternal life with God in the next.

What such evangelicals fail to understand, however, is that Jesus routinely rebuked that form of faith. He emphasized time and again the considerable cost of following Him as a disciple. In describing His expectations for those who place their faith in Him, Jesus asserted, “if anyone desires to come after Me, let him deny himself, and take up his cross daily, and follow Me,” (Luke 9:23). Later He added, “whoever does not forsake all that he has cannot be my disciple,” (Luke 14:33).

The crux of these two verses is that following Christ is a full-time commitment that requires we go all-in. The result is a life so transformed that no one recognizes us. We put to death our own interests, plans, and desires, and replaced them with His. Does this sound more challenging than what the church teaches? Would you prefer a faith that is easy to follow? If so, consider the counsel Jesus offered His disciples. “Narrow is the gate and difficult is the path which leads to life, and there are few who find it,” (Matthew 7:14). Christ does not mince words about the challenge of becoming His disciple. It will be difficult. So difficult, in fact, few people actually find eternal life.

I encourage readers to meditate on these verses. Seek guidance from the Holy Spirit as to how your life should reflect these words from Jesus. Resist the temptation to disregard them or embrace the idea that Christ didn’t really mean what He said. Your salvation is at stake.